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Getting your online marketing strategy right

on Monday, 27 July 2015. Posted in Blog

sustainablemarketing digitalmarketing blogGetting your online marketing strategy right is an ongoing challenge for most businesses regardless of size. So we asked website expert Mark Tull, Owner at Website Essentials TM a few key questions about what to think about when building an online marketing campaign.

1. What are some of the key components in making sure your website is built properly so it will be included in any relevant Google searches

Whether it’s a new site or you are rebuilding or relaunching your existing website there’s lots of things to think about.

What’s the Big Idea?

on Tuesday, 21 July 2015. Posted in Main Headlines, Blog

sms bigideasSize matters, but it’s not always big ideas that get the best results, and the great brand stories are the ones built on a steady stream of small ideas.

Nurturing and developing a brand takes time, committed effort and a little patience. Marketing is a long game, and marketing plans that regularly implement small ideas, refining and revising until the brand story is fully written, get the best results.

Convenience and Customer Service

on Saturday, 11 October 2014. Posted in Blog

onelife CMYK Smalllockup with tag FinalIs it easy for your customers to do business with you? With so much busy-ness in the world convenience has become an important purchase criteria for most consumers.

Our client One Life Medical recently launched an exciting new app that provides patients with the convenience of being able to book a medical appointment online 24/7 with the doctor of their choice.

Content marketing drives digital

on Saturday, 11 October 2014. Posted in Main Headlines, Blog

SMSContentMarketingYour customers have greater expectations of brands today.  They want you to help them make their purchase decisions easier and the purchase process more convenient, while entertaining and engaging them.

We talked recently about content marketing as the driving force behind all good digital marketing when I presented to customers of Alloys and Ricoh.

Content marketing is the creation and distribution of valuable and compelling content to attract, acquire and engage a target audience to drive profitable customer action.

Getting more reliable results from your marketing in 2014

on Thursday, 13 February 2014. Posted in Blog

fish imageSuccessful companies plan. This is the time of year when many companies refresh their business plans, marketing plans, sales plans, financial budgets and cash flow plans.

By the time March or April arrives, these plans may be gathering dust, with other priorities competing for time. Soon after, the focus on marketing falls and so does the activity.

Getting reliable results requires more than a great marketing plan. Companies that achieve the best results from marketing have robust marketing systems to drive their marketing plans forward and maintain the momentum.

Write an impressive press release with help from Sustainable Marketing

on Thursday, 05 September 2013. Posted in Main Headlines, Blog

Write an impressive press release with help from Sustainable Marketing

Founding Director of Sustainable Marketing Services Maria Anderson says a well written and targeted media statement can increase the credibility of your business and attract customers.

“Writing a press release may lead to your business being mentioned in the editorial content of publications, which people trust more than traditional advertising,” Ms Anderson says.

“Both have their merits but editorial content coupled with the appearance of paid advertising about your business, product or service is an ideal way to make sure your company is remembered.”

Sustainable Marketing Services answers some simple questions to help you increase publicity for your business.

Take advantage of $133 billion major projects in Queensland!

on Thursday, 05 September 2013. Posted in Blog

D M Plant Hire Corporate brochure miningThere are 111 major projects worth $133 billion, in planning or under construction in Queensland.

We look at how your business can access these opportunities and share a recent, relevant case study for D & M Plant Hire.

Regularly identify project opportunities

Add your profile onto the ICN Gateway Attend Queensland Government roadshows and regional business roadshows

Review tender websites such as Queensland Government tenders, Australian Government tenders, and Local Government tenders.

What do Google and Batman have in common?

on Tuesday, 23 July 2013. Posted in Blog

iStock 000019402328XSmall 2The answer may be an evil penguin. In the Batman series, the evil penguin - one of batman's oldest foes – is a criminal mastermind who carries an innocuous looking umbrella.

However, his umbrellas are full of high-tech gadgetry that may unleash a flamethrower or a rain of bullets on his enemies at any moment.

For Google, Penguin is a recent algorithm update. This algorithm is used to determine its organic search listing results. It's championed by Google as an algorithm that will help eliminate spam and encourage quality website content for its users.

Is management asking the wrong questions of their marketers?

on Friday, 21 June 2013. Posted in Main Headlines, Blog

Is management asking the wrong questions of their marketers?

In a recent joint report “Marketing’s Role in the Boardroom – An Evaluation Framework for Boards and Directors”,

The science behind good PR

on Friday, 21 June 2013. Posted in Blog

The science behind good PR

Your clients need to see your company in the best light. Public Relations achieves this through a number of tactics. One of those is to create powerful and engaging stories that elicit an emotional response. Stories that add value to the everyday lives of people are powerful marketing tools.  There is a robust science behind creating successful PR stories.  

Like creative design, it is important to take your personal opinion out of the equation.  What really matters is whether the story appeals to your prospects and creates more demand for your products and services.

Celebrating 5 years in business

on Friday, 21 June 2013. Posted in Blog

Celebrating 5 years in business

With 5 years under our belt, it is timely to spend a few moments looking at how sustainable marketing practices create sustainable growth for your business.

While we have strong green credentials, achieving a 36% reduction in greenhouse gases as an ecoBiz Partner, we believe that the true sustainability benefits come from embedding sustainability into your core business.

There is a compelling case for businesses to adopt sustainable business practices. Sustainability improves business efficiency, competitiveness, profitability, employee engagement and brand confidence and adds value to our community and the environment.

Is marketing a science or an art? Why should businesses care?

on Thursday, 20 June 2013. Posted in Main Headlines, Blog

Is marketing a science or an art?  Why should businesses care?

By using science, marketers create a framework that increases the likelihood of a consistent improvement and decreases the risk of failure.

Marketing is a science which draws inspiration and creativity from art.  Any marketer worth their salt measure and analyse numbers. What is the size of your market? How many prospects do you reach? How many people read your messages? How many prospects do you convert? How much do they spend? The foundation of high performance marketing is based on science and math.

To the outsider, marketing can look more like a subjective art. The reality is a professional marketer studies finance, quantitative analysis, economics, research methodology and data analysis to name a few.

So, marketers use a combination of frameworks and processes, expertise and experience that enable us to compare different scenarios and make better decisions with a higher probability of success.

The Secret to OneLife Medical's Branding Success

on Monday, 20 May 2013. Posted in Blog

Rebranding in September 2011, OneLife Medical has gone from strength to strength, attracting new patients and recently appointing two new doctors to their medical centre.

In this case study, we share some of the secrets to OneLife Medical's branding success.

Award Winning 'Excellence in Marketing'

on Wednesday, 24 April 2013. Posted in Blog

bt aaaa awardSustainable Marketing Services congratulates Bainbridge Technologies for winning the Australian Automotive Aftermarket Association industry award: "The Terry Mahoney Award for Excellence in Marketing.

Excellence in marketing is not about overnight success. Since 2009, we have worked with Bainbridge Technologies to help them grow a strong brand story and a powerful marketing system. Thank you to Michael Tyrrell (the owner) for trusting our long-game approach.

One of the reasons we are 'tickled pink' is that we having been mentoring Siobhan Remy (Bainbridge Technologies' marketing co-ordinator) for the last two years. This is Siobhan's first marketing role and first award submission – so well done Siobhan!

A brave new marketing world in 2013

on Tuesday, 22 January 2013. Posted in Blog

1650755aThe New Year has arrived with predictions of brave new trends in marketing. The marketing landscape is becoming more dynamic and requires daring action in 2013.

Before braving media such as social, mobile and local (SoMoLo), businesses first need to have the marketing fundamentals in place to maximise their return on marketing and create a launching pad for new media. Be brave – create a strong brand story, a robust marketing system and measurement techniques.

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