Evolve Property Services provides independent, professional and commercially oriented Facility Management, Project Management and Cost Management services.  Using a unique approach, they progressively transform properties, maximising the potential for both owners and occupants.

Sustainable Marketing developed a company name, brand positioning and comprehensive website to launch Evolve.  Visit the website.

Shaun Kenafake wanted to launch a business and build a website.

OneLife Medical is a family owned business that provides Healthcare for life. The Capalaba Surgery briefed Sustainable Marketing to develop a new company name, new brand story, business stationery and organised signage. We also made recommendations on the design of the surgery (including feature wall and furnishings) to bring their brand story to life.

Kieren Parton, One Life Medical, 2011 OneLife Medical provides Healthcare for life.

"Originally known as “Capalaba Surgery” we were relocating to Alexandra Hills. We wanted to create an authentic brand that would bring our vision for our business to life. In addition, we wanted to make sure that our image conveyed our brand story in a professional way, consistently through a visual story and key messages. Sustainable Marketing helped us discover our natural brand story. They helped us get an understanding on what makes us unique and made recommendations on how to bring this story to life across everything from the design for our surgery with feature walls and furnishings right through to business cards, appointment cards and magnets. They even organised a feature wall and signage for us. We worked together to develop a new company name.

We are delighted with our new brand, our team love the design, and we believe our patients will feel more welcome and comfortable when they come to see us. Some of our patients have already said that they love the name and the logo is very soft and friendly. We feel that Sustainable Marketing’s step by step system made the whole rebranding experience less daunting for us, given we have no marketing backgrounds. They helped us understand our patient base and where we would like to take the business in the future.

We found both Maria and Lisa wonderful to work with and they always kept us abreast of where we were at in the process. We found the personalised service was fantastic and allowed us the freedom to work one on one with the person creating our vision."

Capalaba is a regional centre in the Redlands City. Vibrant, connected a truly unique and responsive place that is warm and welcoming for both shoppers and businesses. Capalaba is clean, green, warm, friendly, diverse, caring, community minded and accessible.  A district that is ready to move forward, embrace change with energy and vigour, along with tremendous growth potential. Capalaba has ‘surprisingly more’ to offer. 

The Redland City Council briefed Sustainable Marketing to develop a new branding for Capalaba to help promote what is unique about Capalaba and to improve the future prosperity of Capalaba.   Key activities included sustainable brand positioning, client insights research, community engagement, comprehensive style guide and grass roots marketing tools to grow brand.

 Alan Burgess, Manager, Economic Development, Redland City Council
“The goals of the project were to develop a destination brand (including brand positioning, visual identity and brand strategy) for both Cleveland and Capalaba.  Maria Anderson from Sustainable Marketing undertook the background research to understand the ‘heart’ of the centres.  This was followed by focus groups from each of the regions, to understand their views and gain ideas.  From this consultation concepts were generated and revised, and revised, until we were satisfied we had a selection of logos for each centre, using a range of different approaches.   These logos and an accompanying range of taglines were then presented back to the local businesses, who voted on the most appropriate.   A style guide for each was prepared.

I liked Sustainable Marketing’s approach to the project which included a considerable effort to understand the centres and what they mean to the locals.  This enabled the resultant logos to accurately reflect the ‘hearts’ of both Cleveland and Capalaba.  Sustainable Marketing was very responsive and flexible to our requests and had a good understanding of what was required.   I would like to thank Maria and her team for their efforts and an excellent outcome.”

The QCCS Group of companies provides a diverse range of services to the mining and construction industries.  QCCS delivers civil construction and building services, QBCT delivers industrial plant and equipment cleaning, Murtro Precast delivers offsite custom concrete casting and Edge Contracting provides construction, maintenance and labour hire solutions.  Sustainable Marketing brought the QCCS Group’s brand to life by delivering a brand positioning for the QCCS Group, developing a visual identity for QCCS and QBCT and developing a corporate brochure that brings their competitive advantage to life.

Testimonial

“Sustainable Marketing brought the QCCS Group of companies to life by identifying our authentic brand positioning, developing two visual identities, and creating a corporate brochure that highlights our competitive advantage.

Visiting us on-site in Mackay, Maria Anderson conducted brainstorming sessions with us and interviewed our staff and clients to identify the essence of our brand that drives our brand’s success: a shared vision and commitment to ‘whatever it takes – safely and efficiently’.

 “The Sustainable Marketing team then developed a new visual identity for both QCCS and QBCT making sure that the brands for all four of companies worked together to bring a unified brand voice.  The corporate brochure they created emphasises all the collective strengths our clients love. 

“Thank you Maria and your team.  Your marketing insights helped us increase our clarity and strengthened our focus on the future.  We are now implementing our brand positioning into all of our marketing processes such as signage, cars, staff uniforms, capability documents and our websites.”

Oz Bin Cleaning are the world leaders for domestic and commercial bin cleaning.  They wash, sanitise and dry bins to remove bacteria and odours, while remaining committed to minimising environmental impact.  They approached Sustainable Marketing looking for more coordinated and unified marketing.

Sustainable Marketing provided sustainable brand positioning, client insights research and a marketing process for the franchisees, which included telephone scripts, followup emails, direct mails, sales flyer, quotation letter, and promotional flyers.  This has helped make each and every franchisee a marketer, all while improving brand image and increasing sales conversion rates.

Gary & Mary Kellett, Master Franchisee, Oz Bin Cleaning (Qld)

After 5 years of operating the OZ Bin Cleaning Master Franchise here in Queensland we felt that the various pieces of marketing material we had developed during those years was lacking. They lacked in uniformity, no longer portrayed a clear picture of our company or service, nor did they contain the same key messages throughout.

Having decided we needed some professional help, and as a provider of environmental services, we wanted to work with a company with similar values to ours. After seeing some of Maria’s work, the decision to go with Sustainable Marketing was both easy and right!

Maria and her team took the time to first really understand everything about our business. The brand positioning process was very worthwhile, not only for the Sustainable Marketing team to develop great copy, but also for ourselves to really look at every aspect of our business and service.

We were thrilled with the new brand positioning, compelling copy and marketing tools presented to us and are now far more confident in providing this to ourfranchisees for their marketing and sales activities.  We have no doubt that our new material will be instrumental in achieving increased sales.

Maria and her team were friendly, helpful and a delight to work with. We are only too happy to recommend Sustainable Marketing to any business that requires professional marketing assistance.

Gary& Mary Kellett, Master Franchisee, OZ Bin Cleaning (QLD)

Lockpost provides revolutionaryfencing, designed by farmers for farmers. Their simple L-shaped slot completely eliminates the laborious task oftying and feeding wire through holes, making fencing more time-efficient andcost-effective.  Lockpost wanted to attractdistributors and improve the professional image of their brand.

Sustainable Marketingdelivered a distributor marketing strategy, a corporate brochure and newproduct packaging.    This successfully sped up sales conversationswith a distributor, helping them along the path to sustainable growth.

Bio Steam delivers world-class, dry vapour steam cleaning equipment, training and support to the food, healthcare, accommodation and contract cleaning industries. After separating from another company, Bio Steam wanted to rebrand their company, position their business for growth and attract funding for growth.

Sustainable Marketing developed a sustainable brand positioning strategy including visual identity, new company name, growth marketing strategy, sales processes and templates, tradeshow process and templates, advertising, editorials, distribution marketing brochure, product flyers, and website.

Neil Hodkinson, Bio Steam (Alexandra Hills business)

“I was ready to position my business for growth, but I didn‘t really know how to make it happen. Then I read about Sustainable Marketing when they won the ‘Best Emerging Business‘ award in the 2009 Redland Chamber of Commerce Business Achievement Awards. I thought their broad, senior-level marketing expertise could help me across the board with the marketing strategy and implementation I would need to take my business to the next level.

“Was I ever right! Maria and her team started off by taking the time to really understand my business and my goals. Then they used their strategic insights to develop exactly what we needed. We were able to focus on running our business and doing what we do best, knowing that Sustainable Marketing had the marketing activities fully under control.

“We really enjoyed seeing our customers’ response to our new branding at the trade show launch. It was all positive. This gave us a real lift in leads and sales - the new branding worked!”

Geo Brick manufactures and sells carbon neutral bricks and targets architects, developers, institutions and homeowners wishing to build stylish and energy efficient buildings and homes.

Sustainable Marketing delivered a sustainable brand positioning strategy including a visual identity, a new company name, a growth marketing strategy, ABC’s new Inventors’ program, marketing brochures, HIA Green BuildShow, advertising and editorials (print and online) and an online marketing strategy.

Rory Stainton (managing director), Geobrick Pty Ltd

“I‘m one of those guys who knew I had agood idea, knew I had the ability to manufacture the product, and also knew that it would rely on good marketing if it were to be successful to which I had absolutely no idea of how to go about it.

To be honest, I was scared. I thought it (marketing) was too big and too hard. I thought it was expensive and that it would be almost impossible to find someone who even cared. Marketing, I thought, was complicated at best and a hit and miss (scatter gun) approach based on my (little) experience.

That was until I was lucky enough to meet Maria.

It‘s obvious to me now, but not at first,that Maria not only has a vast knowledge of marketing and a great amount of experience, but also has a ‘feel‘ for the person and the product she‘s dealing with.

Maria has understood the product (and therefore the market) and very cleverly dissected the approach into little bite size pieces where all I had to do was swallow.

Maria has turned my fear back intoconfidence. I can do this. This will work for me. I will be successful. Thank you.“

Garwoods are earthmovers who are moving mining forward. Garwoods wanted to create a professional image to match their natural brand personality.

Sustainable Marketing delivered a new branding positioning including visual identity, corporate brochure and new website.

DougGray, Garwoods Earthmoving, August 2010

“Sustainable Marketing brought Garwoods’ brand and competitive advantages to life! Now our clients recognise us by our eye-catching visual identity, and they know our service offerings and strengths through our professional corporate brochure and website.

By taking the time to really get to know our business and our people, Maria Anderson and her team helped us clarify not only our goals, but also our strengths. They then used their insights to develop a branding strategy that positions us where we want to be in our market.

Sustainable Marketing identified and harnessed our main competitive advantage – safety – and used it to create a strong visual identity that has helped us “own” the safety category in our industry. Maria helped us integrate the branding across all marketing mediums, including our business cards, our corporate brochure, our website and even our staff clothing. Now all our customers, suppliers and partners recognise us when they see us!

Our customers love the corporate brochure and website Sustainable Marketing has created for us. The balance of facts and figures that support our strengths, the imagery and photos that bring our team to life, and the strong copy that clearly communicates our benefits, is a winning combination.

Thank-you, Maria and team. Your marketing insights, strategy development and implementation have significantly moved us forward. I would be pleased to recommend you to any business that knows where it wants to go, but doesn’t know how together. You make it easy.”

Nutra Organics sells premium organic supplements to help women and their families reach and maintain optimal health. Nutra Organics wanted help to launch and build a national brand.

Sustainable Marketing delivered a sustainable brand positioning strategy, promotions workshop strategy, sales and marketing processes, business and consumer advertising, distributor brochure, iPad marketing presentation, website and online forum.

Mark Powell, Nutra Organics, Aug 2010 (Gold Coast business)

‘We were a small family company that manufacture and wholesale premium superfood formulations in the health industry.

We were well positioned and ready to aggressively grow our business. I believe one of the most difficult aspects of business is getting your ideas working for you in the market place.

Sustainable Marketing did just that for us. As well as taking the time to understand us as the people that make up the business and working with our different needs, Sustainable Marketing brought clarity and focus to our ideas. They brought with them consistency of branding and solutions for our problems.

I believe the difference with Sustainable Marketing is they really want the business to succeed. I feel now after working with Sustainable Marketing that we have a plan that is already starting to unfold, and that our ideas are coming to life! Direction is so important - so not only do we have the tools to grow our business, we know where we are going and howwe are going to get there. I would absolutely recommend the Sustainable Marketing team to companies looking for a simple, effective, time efficient marketing solution‘.

Vital Light delivers enlightened lighting for brilliant businesses.Vital Light’s high-quality, energy-efficient, sustainable LED lighting solutions let businesses outshine their competition.Vital Light wanted to create a new form of business model based on making a positive contribution to our planet while creating sustainable profits for the future generations of Vital Light owners.

Sustainable Marketing delivered a sustainable brand positioning strategy including visual identity, growth marketing strategy, sales processes and templates, advertisements, corporate brochure, distributor marketing flyer, About LED Lighting flyer and a new website.

Don Kraushaar, Vital Light

“To the team at Sustainable Marketing.I want to mention that from the moment I met Maria Anderson from Sustainable Marketing which was at the QWESTnet Marketing Workshop early this year in Brisbane I found her very obliging to assist to the point that we missed the course by several hours and Maria gave us the time after the course to catch up and understand what we missed and all this after she had completed her day and all this for no charge.

So much so I felt that this was the person for our company and also because like Vital Lightproducts we are addingto our collection of Sustainable people.

When building a new company around sustainable products you must acquirepeople who are congruent to what your about; a care for our current and future place on planet; a free flowing attitude and a no hurry and trusting approach.

Bainbridge Technologies are the power systemsexperts who deliver battery chargers, inverters and accessories to give Australians“more good times”.  Bainbridge wanted anOutsourced Marketing Team to help them grow their business.

Sustainable Marketing delivered a growth marketing strategy,advertising rebrand, media buy, editorials, sales tools, sales processesand templates, website, tradeshow processes and templates, and marketingcampaign processes and templates.

Michael Tyrrell, ManagingDirector,Bainbridge Technologies

“What a pleasure it is to engage a company that wantsto know and learn how your business operates. Sustainable Marketing helps youlook inside your companies activities so you can assess your direction and determinehow you grow, change and enhance your business. Matching business goals withmarketing goals gives strength to your company moving forward.

To put it simply we are heading down the same road tothe same location.

Sustainable Marketing is considerably different than aPR or marketing agency. The Managing Director is an experienced professionalwith wonderful creative ideas balanced with business acumen.

Whilst you may outsource this section of your business,this particular company makes you feel it is part of your internal structure.This gives you confidence in decision making processes along the marketingjourney.”

FutureGen provides Sustainability Consulting with a difference. Their ‘advise, plan, do!’ approach enables their clients to switch on the green in their businesses. FutureGen wanted toreposition their brand, strengthen their competitive advantage and build a sustainable business.

Sustainable Marketing developed a sustainable brand positioning strategy and growth marketing strategy.We are currently building FutureGen a new website.

Alan Smith, Director, FutureGen

“FutureGen was originally conceived as designers and installers of solar and other renewable energy solutions. Sustainable Marketing helped discover a sustainable brand positioning to help FutureGen build a long-term business. They helped us identify the best performing marketing activities for our business so we can achieve more growth using less resources. We are now working together to execute the implementation of the marketing growth strategy.

One of the things we liked about Sustainable Marketing was that they looked beyond our initial service offeringand into our wider skill set. The result is not only a better defined marketing strategy, but also a better defined business which is now much more aligned with both our professional and industry accreditations.”