Boosting sales with a mouse to mouse relationship
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Building a mouse to mouse relationship with a potential customer is more challenging than building a relationship using offline marketing activities such as word of mouth, networking, advertising and public relations.
With less human contact, your prospective customers need to rely more heavily on visual imagery, copy, offers and social proof to assess whether your business is trustworthy and will provide them with a valuable product or service. |
Here are some key tips on how to build a strong relationship with your online visitors... and turn those visitors into paying customers:
Step 1 - Attract a flood of visitors using search optimisation
Ensure your website is search engine optimised:
1) Use the key words that your customers would use to search for you in your page titles, headings, content, and URLs
2) Register with online directories, such as DMOZ, Hot Frog, Web Wombat, TrueLocal, Yahoo.
3) Add your website to Google's Local Business Centre and
add a google map to your website
4) Get links to your website added to other relevant websites
5) Use social media, such as writing a blog, using Linked in, Twitter, Digg, etc.
Step 2 - Convert your visitors into customers and cash!
Engage with your visitors and give them a reason to contact you:
1) Use compelling sales copy to engage your visitors
2) Add an "ask us a question" form on every page to increase your leads
3) Build a squeeze page with free offers to increase your conversion rates
4) Use a balance of online and offline activities to attract more customers
5) Send them your newsletter to build an ongoing relationship,
Sustainable Marketing helps businesses create sustainable profits through online and offline marketing. Call Maria Anderson on 07 3821 3939 to find out how you can improve the performance of your existing website, or build a new high-performing website, from as little as $995 (until 31/12/09).
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