7 building blocks of a sustainable marketing framework

In yesterday’s world, “green” goods, services and marketing initiatives were hot.  Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector.

Today, smart businesses with long term growth perspectives realise sustainable marketing means so much more than just appealing to the “green” consumer sector.  They realise sustainable marketing is integral to the success of business growth, and whole business models are being re-designed to reflect the value of long term relationships with people and our planet gained through sustainable marketing practices.

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