LinkedIn is a great social networking tool to help you target new clients, improve your SEO and position your business or personal brand as a source of expert knowledge.

To help you harness your LinkedIn account to its full potential, we have compiled a free but thorough checklist.

Download the full LinkedIn Checklist.

For more great social media advice, simply follow Sustainable Marketing on Twitter , LinkedIn or Facebook . 

 

Are you making good marketing decisions? Conducting financial analysis can help you to make better, more informed marketing decisions. It can help you improve the performance of your marketing by selecting the best marketing activities for your business. By improving the efficiency of your marketing resources you can free up capital for other purposes.

What ways can you use finance to evaluate your marketing decisions?

 Some of the ways you can use finance to evaluate your marketing decisions include:

1. To select the best marketing activities for your business by assessing the potential return on investment and the level of risk of success or failure.
2. To determine which part of your marketing mix should be improved to increase your sales, by assessing the importance and utility of your marketing mix to your customers.
3. To assess which attributes of your brand should be strengthen to increase your market share by assessing the importance and utility of each brand attribute to your customers.

Companies are embracing sustainability with increasing enthusiasm as they realise it’s not just about cutting costs or saving trees. Sustainability adds value, strengthens competitive advantage and attracts and retains better employees.  Sustainability Policies can only succeed with full leadership support and strong employee engagement. 

Maria Anderson from Sustainable Marketing has developed the following six key steps to get you started: