Your brand positioning is the most important marketing activity to get right because it drives everything you do - your products or services, your prices, your distribution channel and your promotion. It is the specific image that you wish to convey to your target market. Positioning is one of the most challenging marketing activities and many companies struggle to get it right. Read more
Key highlights from National Green Brands Forum 2010
The National Green Brands Forum on 17 June 2010 conducted by the Three Pillars Network brought international and national experts together to look at the growth of sustainability. The forum looked at the green purchasing decisions of consumers, cause marketing and crowd sourcing techniques, the value of carbon label schemes, and strategies to grow a sustainable brand successfully. Read more
Do you engage with your prospective customers online?
Creating an online "engagement strategy" can help you grow your business in a cost effective way. Read more
Are you using client insights to reduce waste of your marketing resources?
Developing a deeper understanding of your customers is a sustainable marketing practice that can help you to grow your business faster. Read more
Are you marketing at the "Speed of Listening"?
Marketing at the "Speed of Listening" can help you identify the right marketing media before your customers are ready to buy. Read more
What is sustainable marketing?
Sustainable marketing is the adoption of sustainable business practices that create better businesses, better relationships and a better world.Read more
Putting the pieces of your marketing puzzle together for 2010
One of the many challenges you face as a business owner is deciding where your marketing budget should be spent.How much should you allocate to advertising, networking and online?What about Youtube, facebook and twitter?Choosing between options is getting harder and online?Read more
How do I boost my sales with a mouse to mouse relationship?
Building a mouse to mouse relationship with a potential customer is more challenging than building a relationship using offline marketing activities such as word of mouth, networking, advertising and public relations. Read more
Acquiring more clients with marketing.
Read part 1, part 2 and part 3 of our tips on how to acquire more clients with marketing from our recent presentation to the Redland City Chamber of Commerce on 22 July 2009. Also available is the presentation workbook designed by (Red Creative).
Protect your prices with a pricing strategy.
Are you discounting your prices to stimulate more demand for your product or services? A pricing strategy can protect your prices, attract new customers and increase your revenue.
Kick start your sales now.
How will you maximise your sales in 2009? Use our simple sales tool to quick start your sales!
Change your roadmap in 2009.
With unemployment rates potentially increasing to 7-9% over the next two years, consumers will change their purchase behaviours in an attempt to reduce their spending. Use our simple marketing planning document to change your strategies for 2009.
Answer three questions and sustain more profits.
Business owners are faced with some difficult questions with business confidence falling to recessionary levels in October 2008.Read our article on the three questions that can help you Three questions that can help sustain your profits! in 2009.
