Sustainable Client Insights
Did you know that by developing a deeper understanding of your customers, as a sustainable marketing practice, you can grow your business faster?
Benefits of customer insights
Customer insights can help you to reduce wastage of your people and capital resources by:
- developing products and services that better appeal to your customers
- promoting your business where your customers read, watch or visit
- focusing your marketing budget on the best performing activities
- eliminating activities that perform poorly.
What insights should I gather?
Sustainable Marketing recommends that businesses capture the following types of customer insights:
- where customers are located
- where customers heard about your company
- what factors are important to your customers when purchasing from you
- how satisfied and loyal are your customers
- how customers see your company.
How should I use client insights?
We recommend embedding the following simple questions into your everyday business activities. You can also download a sample of a sample sustainable client insights survey.
|
Tool |
Question(s) |
Target |
When |
Why |
|
Location identification |
What is your postcode? |
All customers who make a purchase |
Daily |
Refocus marketing promotions in areas of biggest geographical opportunities |
|
Rear mirror promotions |
Where did you hear about us? |
All customers who make a purchase |
Daily |
Identifies the best performing current promotions Measures the effectiveness of current promotions |
|
Predictive promotions |
Are you likely to buy in the next 6 months? What media will influence your decision? |
All new enquiries |
Daily |
Predicts where you should be promoting your business in the next 6 months Allows you to advertise in the right medium at the right time |
|
Importance factors |
What factors are important to you when purchasing our product or service? Please rate us on these factors. |
All customers who make a purchase |
Six monthly survey |
Allows you to:
<!--[if !supportLists]--><!--[endif]--> |
|
Customer loyalty |
How likely are you to refer us on a scale of 0 to 10? |
All customers who make a purchase |
Six monthly survey |
A high score of 8 and above (averaged all client responses) is a strong predictor of growth |
|
Brand perception |
What three words come to mind when you think of our company? |
All customers who make a purchase |
Six monthly survey |
Allows you to refine your brand positioning and your promotional messages. |
Call Sustainable Marketing on 1300 699 085 or 0402 095 699 to discuss how you can develop sustainable client insights to grow your business.
Comments (0)