Successful companies plan. This is the time of year when many companies refresh their business plans, marketing plans, sales plans, financial budgets and cash flow plans.
By the time March or April arrives, these plans may be gathering dust, with other priorities competing for time. Soon after, the focus on marketing falls and so does the activity.
Getting reliable results requires more than a great marketing plan. Companies that achieve the best results from marketing have robust marketing systems to drive their marketing plans forward and maintain the momentum.