youtubefacebooktwitterlinkedin

mktg_ideas_copy

Convenience and Customer Service

Saturday, 11 October 2014.
Posted in Blog

 

Is it easy for your customers to do business with you? With so much busy-ness in the world convenience has become an important purchase criteria for most consumers.

Our client One Life Medical recently launched an exciting new app that provides patients with the convenience of being able to book a medical appointment online 24/7 with the doctor of their choice.

 

Content Marketing Drives Digital

Saturday, 11 October 2014.
Posted in Blog

Your customers have greater expectations of brands today.  They want you to help them make their purchase decisions easier and the purchase process convenient, while entertaining and engaging them.

I talked recently about content marketing as the driving force behind all good digital marketing when I presented to customers of Alloys and Ricoh.

Content marketing is the creation and distribution of valuable and compelling content to attract, acquire and engage a target audience to drive profitable customer action.

Content marketing is about giving the right information to buyers at each stage of the buying process. As a result, you need to understand your customers’ problems, the benefits they want, their purchase criteria, the barriers to purchasing and the buying process they go through.

Getting more reliable results from your marketing in 2014

Thursday, 13 February 2014.
Posted in Blog

fish imageSuccessful companies plan.   This is the time of year when many companies refresh their business plans, marketing plans, sales plans, financial budgets and cash flow plans.

By the time March or April arrives, these plans may be gathering dust, with other priorities competing for time.  Soon after, the focus on marketing falls and so does the activity.

Getting reliable results requires more than a great marketing plan.  Companies that achieve the best results from marketing have robust marketing systems to drive their marketing plans forward and maintain the momentum. 

ecoBiz_cmykLRam
cpm