Your customers have greater expectations of brands today. They want you to help them make their purchase decisions easier and the purchase process convenient, while entertaining and engaging them.
I talked recently about content marketing as the driving force behind all good digital marketing when I presented to customers of Alloys and Ricoh.
Content marketing is the creation and distribution of valuable and compelling content to attract, acquire and engage a target audience to drive profitable customer action.
Content marketing is about giving the right information to buyers at each stage of the buying process. As a result, you need to understand your customers’ problems, the benefits they want, their purchase criteria, the barriers to purchasing and the buying process they go through.